How to Build a Brand Like Oprah and Apple? Tell a Better Brand Story!

“This is why I love her!!! Beautiful advice!!!!
“I love Super Soul Sunday.”
“I want a bracelet that says WWOD…What Would Oprah Do.”
“Literally just followed this girl (on Twitter) because Oprah was in her bio. She has her life together.”
“You did become a teacher, with the whole world as your classroom.”